The Nigerian Communications Commission on Sunday warned telecommunications operators against defying its directive on sending subscribers unsolicited text messages.
In a statement issued in Abuja, the Director of Public Affairs at the regulatory agency, Mr. Tony Ojobo, expressed readiness to protect subscribers from the nuisance and irritation of unsolicited text messages and calls from mobile network operators.
Ojobo noted that in spite of earlier warnings to telecommunication service providers to activate their Do Not Disturb facility, which would give subscribers the freedom to choose the messages to receive, the commission was still inundated with complaints by subscribers.
The directive issued to industry operators to activate the 2442 (Do Not Disturb) short code took effect from July 1, 2016.
The NCC spokesman explained that the operators were mandated to take immediate action, which would allow subscribers to take informed and independent decisions on what messages to receive from the networks.
He observe usness of the instruction, thus, compelling the commission to issue a final warning to the operators.