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The MAMA 2016 goes to Jo’burg


1-Alex Okosi

South Africa’s largest city, Johannesburg has been chosen as the host of the 2016 MTV Africa Music Awards (MAMA), Viacom International Media Networks (VIMN) Africa and MTV Base (DStv channel 322) announced in Lagos on Tuesday.

According to the statement, the MAMA 2016 is brought to all by Jo’burg Tourism in association with Absolut and it will broadcast live from The Ticketpro Dome, Johannesburg, South Africa on Saturday 22 October 2016.

The organisers, will once again at the definitive annual celebration of African and international talent and achievement, be highlighting the “gold standard” in music, creativity and achievement at the sixth edition of the awards. It will also recognises and rewards musicians and achievers who have made the most impact on African music and youth culture over the previous year. The ceremony will feature stunning performances from African and international artists along with the show’s signature cross-genre and cross-border collaborations.

MAMA 2016 will celebrate African talent across 17 award categories, including Best Male, Best Female, Best Song and Best Collaboration by Absolut. The contribution of artists from Portuguese and French-speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories.

Additional categories include the Africa Re-Imagined Award and Personality of the Year.

The nominations for the awards will be revealed in September 2016.

Speaking on the upcoming awards ceremony, Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa, said; “We are thrilled that the MTV Africa Music Awards will be taking place in Johannesburg, City of Gold, for the first time on 22 October.  We are looking forward to staging the largest awards show in Africa, in one of the continent’s most vibrant cities. Noted for its exciting youth culture and rich music scene, Jo’burg will make the perfect backdrop for our biggest MAMA ever.”

Nabintu Petsana, Head of Jo’burg Tourism, also commented: “We are thrilled to welcome MAMA 2016 to Jo’burg for the first time, and look forward to hosting this extraordinary cultural experience which will play a key part in enhancing Jo’burg’s profile on the international stage.  In line with Jo’burg Tourism’s Domestic Tourism Awareness Campaign [#Welcome2Jozi] which encourages locals to go the extra mile in showing all our visitors a good time, this event provides an ideal opportunity to remind Jo’burgers that ‘Leisure is Our Tourism Business’, contributing significantly to our local economy.”

Melanie Campbell, Head of Marketing, White Spirits and Rum, Pernod-Ricard, added, “We are very excited and proud to be collaborating with the MTV Africa Music Awards once again for the ultimate showcase in African talent; Absolut sets itself apart by challenging conventions and pushing boundaries of contemporary culture through creative collaborations with cutting-edge artists.

“This year we will see the brand celebrating artists who are original and aspire to greater heights through the power of collaboration. The Best Collaboration Award in association with Absolut honours the African musicians, achievers and trailblazers who source add, curate and collaborate the music we love. Absolut is ready to rock Jozi.”

Monde Twala, Vice President, BET, Youth & Music, VIMN Africa, chipped on: “The sixth edition of the MAMA promises to be our biggest and most ambitious yet. All roads will lead to the TicketPro Dome for an explosive evening of spectacle and music, while millions of music fans will enjoying the TV broadcast. Our viewers are passionate about African music and achievement, and we look forward to channelling and conveying that passion to an international audience.”

Celebrating the pan-African scope of the MAMA, the awards will encompass two stunning ‘Road to MAMA’ events featuring MAMA nominees and superstar DJs, to be held in Durban and Lagos. Another much-anticipated element of MAMA 2016 will be a music industry workshop for aspiring musicians held on the day prior to the awards (21 October).

First staged in 2008, the MAMA has recognised the talent of musicians, achievers and personalities from across Africa, rewarding iconic artists and game changers such as 2Face Idibia, Big Nuz, Cassper Nyovest, Davido, D’Banj, Flavour, Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo, Lira, Nameless, Lupita Nyong’o, Clarence Peters, Diamond Platnumz, Anselmo Ralph, Sarkodie, P-Square, Tiwa Savage, Cabo Snoop, Toofan, Trevor Noah, Zebra & Giraffe, Uhuru, Wahu, Yemi Alade, and many more.

The MAMA 2016 will broadcast live on MTV Base (DStv Channel 322) and MTV (DStv Channel 130) on Saturday 22 October. The show will also be transmitted worldwide on partner stations and content platforms from October onwards, while MTV channels around the world will broadcast a one-hour MAMA-themed MTV World Stage.

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