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LASG To Generate N7bn Annually From Waste Bin Branding

Governor Akinwunmi Ambode

An environmental support services firm, Breval Tulip has said that Lagos State Government will earn over N7billion annually from its proposal to the state on commercial waste bin branding.

Executive Director, Corporate Services, BrevalTulip, Mrs. Busayo Binuyo said this recently during a presentation to the management of the Lagos State Signage and Advertising Agency, LASAA on the untapped benefits of waste bin branding.    

Speaking at the meeting, Mrs Binuyo said her company is specifically focused on commercial and industrial waste bin distribution and branding and is hoping to help the state increase its internally generated revenue through branding of the waste bins.

She said, ” We as an environmental support service company is focus primarily on industrial and commercial waste bin distribution and branding. This aspect of waste management in Lagos state is currently open to commercial operators and we are hoping to take advantage of this to contribute our quota to the vision for a cleaner.

” Currently we have over a million waste bins and dumpsters which we are ready deploy exclusively to commercial and industrial areas. What we are offering specifically is a combination of hi-tech receptacles and revenue through branding.

” Our waste bin containers are made with environmentally friendly high density polyethylene to prevent
degradation due to long exposure to harsh tropical weather. The containers are uniquely equipped with trackers to pin point their location and signal the appropriate waste disposal agency when they are full.

” Our bin bags come in different colors to enable users sort their waste into the appropriate bag. We believe that this will further help the state waste recycling programmes since the waste collected would have been sorted out by the users through our color bags. ”

Binuyo who noted that the business of cleaning Lagos is a collective responsibility of all stakeholders hinted that Brevatulip is at an advanced stage of perfecting plans with some commercial waste operator to also deploy dumpsters to markets.

She also stated that her company has put up an alternative plan to pick up waste on their branded bins in situations where the appropriate waste management agency delays in picking the waste.

On the uniqueness of Breval Tulip waste branding model, she said: “What we have added to this spectacular waste bin prototypes is a branding opportunity. We are offering brand owners an unusual opportunity to reach their target audience by advertising their brands on our waste bins. We believe that this is an idea that will benefit users, brand owners and the state.

“For the waste bin user, this proposal means that they will simply get the waste bins and bags free of charge as advert payments would have covered the cost of the bins. For the brand owners, this definitely presents a rare opportunity to reach their target audience who use the waste bins everyday. For the state, we see another huge opportunity for Lagos State for further shore up its revenue through payment for the adverts on the waste bins.

” When our one million waste bins and dumpsters are fully deployed, we estimate that the state will make over N7 billion in advert revenue from waste bin branding alone.”

Binuyo added that her company is also in talks with other stakeholders in the state waste management project to ensure that the idea is not sabotaged or hijacked.

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