Facebook is expanding further into video with the new ‘Watch’ service on the social network.
Appearing as a new tab on the social media feed, Watch collects videos and shows that may interest the user, based on what’s popular on the social network and what their friends are watching.
Users can follow shows and save videos to watch later on a ‘watchlist’, as well as view comments and comment on videos to others while watching.
Recommended videos will also be available under lists such as ‘most talked about’, ‘what’s making people laugh’ and ‘what friends are watching’.
Facebook said it expects Watch to encourage more original video to the social network, attracting creators “from reality to comedy to live sports”.
It’s also funding its own shows, to provide examples of the “community-oriented and episodic video series” it would like to see on Watch. For example, ‘Returning the Favor’, a series about people “doing something extraordinary for their community”, where the participants are nominated over Facebook.
Watch is launching first in the US to a limit group of people, and Facebook said it would expand to “more people soon”. A limited group of content producers will also be able to post shows on the service to start. Watch is available on mobile and desktop versions of Facebook, as well as its smart TV apps.